Organizational strategy plans should be based on
information found outside your organization.
Strategy is based on markets, customers, potential customers, technology and the changing worldwide economy and financial
dynamics. The results of strategic plans
are visible to your customers and competitors. Don't measure your results with internal measurements.
Inside your organization you have only a few key
strategic decisions about cost centers.
The real change is happening outside your doors. You may have a mountain of information about
your customers and why they buy your product or service.
Unless you are a major brand holding a majority percent of the market, your
customers represent only a small fraction of the market. Your noncustomers and their changing lifestyles reveal the relevant strategic information needed for growth.
Focus for Strategy Leaders:
1.
Do you know more about what is happening inside your organization than outside
your organization? If so, reverse this
trend and become the expert of your external environment.
2.
Learn about important new technologies in (and outside) your industry.
3. How much time do you spend understanding your
noncustomers and their changing lifestyles?
Make a plan to increase this time on your calendar.
Action
for Leaders: Create a system that continuously collects external
information about your products and services.
Become the expert if your organization about markets, customers,
noncustomers, technology, and financial economies.
WorldWideTeams Consulting provides services in
domestic and international business expansion and solutions strategies. Contact Bett Mickels at
bettmickels@worldwideteams.com